The Z-Lens Trust & Relevance Audit is a structured diagnostic that evaluates how an organization is being interpreted by GenZ - across trust, authenticity, relevance, and power dynamics - using Voxelle’s proprietary Z-Lens framework.
This audit examines how meaning is being constructed through language, behavior, and experience - and where that meaning breaks down.
The output is a clear diagnostic score, an interpretation of what that score actually means, and a targeted improvement playbook focused on the dimensions that matter most.
The Z-Lens assesses five core dimensions of GenZ interpretation, with 5 diagnostic questions per dimension (25 total):
Authenticity vs. Performance - whether signals feel lived-in or manufactured
Trust & Credibility - how claims, intentions, and authority are evaluated
Relevance & Cultural Fluency - alignment with Gen Z realities, not stereotypes
Power & Agency - whether the brand reinforces or challenges power imbalances
Emotional & Social Resonance - how meaning connects to identity and belonging
Each dimension is qualitatively scored, and interpreted within context.
You receive:
A 25-point Z Lens score with dimension-level breakdowns
Interpretation of where trust and relevance are strong, fragile, or misread
Identification of high risk, misinterpretations, and false positives
A targeted improvement playbook focused on the weakest dimensions
Guard rails outlining what not to overcorrect or formatively fix
All findings are contextualized and designed to support real decisions.
Timing: 2-3 days after receiving test materials.
What You Provide:
This audit is run against existing materials and customer signal, such as:
Interview or focus group transcript
Open-ended survey responses
Community or diary studies
Website, on boarding, or product language
Brand, positioning, or customer experience artifacts
No new research or participant recruitment is required.
When This is Most Useful:
This audit is especially valuable when teams:
Feel confident, they understand Gen Z, but lack evidence
Are seeing skepticism, disengagement, or backlash they can't explain
Want to pressure test, messaging, positioning, or experience design
Need a shared diagnostic language for leadership or investors
Want to reduce reputational or trust risk before scaling
Notable:
Lens scores are interpretive and contextual, not predictive guarantees
This service provide provides diagnosis and guidance, not implementation
Facilitation, execution, and consumer recruitment are not included
Optional reassessment is available after changes are made, e.g., after benchmarking the score, conduct a retest to gauge improvements.
Why Voxelle?
Voxelle’s lenses are designed to surface how emerging audiences interpret meaning, not just what they say they want. The Z-Lens reflects how GenZ evaluates authenticity, power, credibility – and why well intentioned efforts often miss the mark with them.
Need to know where your product, service, message or campaign stands with women - and how to improve it? Our Femme Filter Diagnostic evaluates 5 dimensions of female consumer psychology and produces recommendations on where to focus next.
Femme Lens is:
Feelings
Enablement
Meaning
Memorability
Ease
The 5 dimensions connect female consumer psychology to business success. Our Lens measures all 5 and returns a score plus playbook.
What You Receive:
Diagnostic scoring (25-point system)
Dimension-level assessment
Identification of high impact gaps versus cosmetic weaknesses
Targeted improvement playbook focused on the weakest dimensions
Clear guard rails outlining what not to overcorrect
What You Provide:
The Pham lens audit is run against existing customer, signal and materials, such as:
Interview or focus group transcripts
Open-ended survey responses
Customer feedback or community data
Website, on boarding, or product language
Brand, positioning, or experience artifacts
No new research or participant recruitment is required.
When This is Most Useful:
This audit is especially valuable when teams:
Believe they understand women, but lack diagnostic clarity
Are targeting all women, but really need to focus on a specific micro segment
Are seeing disengagement, distrust, or muted resonance
Want to pressure test, messaging, positioning, or experience design
Need a shared framework for leadership or investors
Notable:
FemmeLens scores are interpretive and contextual, not predictive guarantees
This service provides diagnosis and guidance, not implementation
Facilitation, execution, and consumer recruitment are not included
An optional reassessment is available after changes are made, e.g., initial audit can be used as benchmark.
Why Voxelle?
Voxelle’s FEMMELens is designed to surface how meaning is interpreted, not just what customers say they want. The framework reflects lived experience, relational dynamics, and trust formation – helping organizations improve engagement without oversimplification and stereotypes.
The AlphaLens Ecosystem Signal Audit evaluates how an organization is being interpreted within the Gen Alpha ecosystem – not just buy children themselves, but by the adults, institutions, platforms, and systems that mediate their experience.
Because Gen Alpha does not engage brands independently in the same way older cohorts do, this audit focuses on indirect meaning making: how signals travel through parents, caregivers, schools, platforms, and cultural narratives – and we trust, legitimacy, or concern is created or eroded.
The output is a structured diagnostic score, expert interpretation, and a targeted improvement playbook focused on the dimensions, where risk or misalignment is highest.
What the AlphaLens evaluates:
The framework assesses, five core dimensions of ecosystem level interpretation, with five diagnostic questions per dimension (25 total).
Ecosystem trust - how credibility is assessed by parents, caregivers, and ins
Developmental appropriateness - alignment with age, agency, in cognitive realities
Protect protection and responsibility signals - perceptions of safety, intent, and duty of care
Cultural and platform context - how signals land in digital, educational, and social system
Long Horizon brand meaning - how today's signals shaped future trust and legitimacy
Each dimension is qualitatively scored and interpreted within real world context.
What You Receive:
A 25 point alpha length score with dimension level breakdowns
Interpretation of ecosystem, strengths, vulnerabilities, and blind spots
Identification of risk signals likely to trigger concern, backlash, or disengagement
A targeted improvement playbook focused on the weakest dimensions
Clear guard rails outlining what not to overcorrect or over engineer
The goal is not optimization – it is responsible alignment.
What You Provide:
Any brand assets: website, marketing materials, product description
Product, platform, or experience language
Brand, policy, or trust and safety materials
Journey, touch, points involving parents, schools, or institutions
No direct engagement with children is required.
Timing: 2-4 days after test materials are finalized.
When This is Most Useful:
This audit is especially valuable when teams:
Our building products or services for or adjacent to children or families
Want to assess trust in responsibility risk before scaling
Need to align product, marketing, and policy signals
Are navigating regulatory, reputational, or ethical scrutiny
Want a share Diagnostic language for leadership or investors?
Notable:
AlphaLens scores are interpreted in context, not predictive guarantees
This service provides diagnosis and guidance, not implementation
No participant rec recruitment or facilitation is included
An optional reassessment is available after changes are made, e.g., it is possible to benchmark and retest
Why Voxelle?
Voxelle’s AlphaLens this designed for organizations that understand that Gen Alpha insight is ecosystem insight. The lens reflects how trust, legitimacy, and responsibility are interpreted over time – and why well-intentioned efforts can fail without that context.
We’d love to help you prepare your product or service for Gen Alpha.