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Z-Lens Trust & Relevance Audit
The Z-Lens Trust & Relevance Audit is a structured diagnostic that evaluates how an organization is being interpreted by GenZ - across trust, authenticity, relevance, and power dynamics - using Voxelle’s proprietary Z-Lens framework.
This audit examines how meaning is being constructed through language, behavior, and experience - and where that meaning breaks down.
The output is a clear diagnostic score, an interpretation of what that score actually means, and a targeted improvement playbook focused on the dimensions that matter most.
The Z-Lens assesses five core dimensions of GenZ interpretation, with 5 diagnostic questions per dimension (25 total):
Authenticity vs. Performance - whether signals feel lived-in or manufactured
Trust & Credibility - how claims, intentions, and authority are evaluated
Relevance & Cultural Fluency - alignment with Gen Z realities, not stereotypes
Power & Agency - whether the brand reinforces or challenges power imbalances
Emotional & Social Resonance - how meaning connects to identity and belonging
Each dimension is qualitatively scored, and interpreted within context.
You receive:
A 25-point Z Lens score with dimension-level breakdowns
Interpretation of where trust and relevance are strong, fragile, or misread
Identification of high risk, misinterpretations, and false positives
A targeted improvement playbook focused on the weakest dimensions
Guard rails outlining what not to overcorrect or formatively fix
All findings are contextualized and designed to support real decisions.
Timing: 2-3 days after receiving test materials.
What You Provide:
This audit is run against existing materials and customer signal, such as:
Interview or focus group transcript
Open-ended survey responses
Community or diary studies
Website, on boarding, or product language
Brand, positioning, or customer experience artifacts
No new research or participant recruitment is required.
When This is Most Useful:
This audit is especially valuable when teams:
Feel confident, they understand Gen Z, but lack evidence
Are seeing skepticism, disengagement, or backlash they can't explain
Want to pressure test, messaging, positioning, or experience design
Need a shared diagnostic language for leadership or investors
Want to reduce reputational or trust risk before scaling
Notable:
Lens scores are interpretive and contextual, not predictive guarantees
This service provide provides diagnosis and guidance, not implementation
Facilitation, execution, and consumer recruitment are not included
Optional reassessment is available after changes are made, e.g., after benchmarking the score, conduct a retest to gauge improvements.
Why Voxelle?
Voxelle’s lenses are designed to surface how emerging audiences interpret meaning, not just what they say they want. The Z-Lens reflects how GenZ evaluates authenticity, power, credibility – and why well intentioned efforts often miss the mark with them.
The Z-Lens Trust & Relevance Audit is a structured diagnostic that evaluates how an organization is being interpreted by GenZ - across trust, authenticity, relevance, and power dynamics - using Voxelle’s proprietary Z-Lens framework.
This audit examines how meaning is being constructed through language, behavior, and experience - and where that meaning breaks down.
The output is a clear diagnostic score, an interpretation of what that score actually means, and a targeted improvement playbook focused on the dimensions that matter most.
The Z-Lens assesses five core dimensions of GenZ interpretation, with 5 diagnostic questions per dimension (25 total):
Authenticity vs. Performance - whether signals feel lived-in or manufactured
Trust & Credibility - how claims, intentions, and authority are evaluated
Relevance & Cultural Fluency - alignment with Gen Z realities, not stereotypes
Power & Agency - whether the brand reinforces or challenges power imbalances
Emotional & Social Resonance - how meaning connects to identity and belonging
Each dimension is qualitatively scored, and interpreted within context.
You receive:
A 25-point Z Lens score with dimension-level breakdowns
Interpretation of where trust and relevance are strong, fragile, or misread
Identification of high risk, misinterpretations, and false positives
A targeted improvement playbook focused on the weakest dimensions
Guard rails outlining what not to overcorrect or formatively fix
All findings are contextualized and designed to support real decisions.
Timing: 2-3 days after receiving test materials.
What You Provide:
This audit is run against existing materials and customer signal, such as:
Interview or focus group transcript
Open-ended survey responses
Community or diary studies
Website, on boarding, or product language
Brand, positioning, or customer experience artifacts
No new research or participant recruitment is required.
When This is Most Useful:
This audit is especially valuable when teams:
Feel confident, they understand Gen Z, but lack evidence
Are seeing skepticism, disengagement, or backlash they can't explain
Want to pressure test, messaging, positioning, or experience design
Need a shared diagnostic language for leadership or investors
Want to reduce reputational or trust risk before scaling
Notable:
Lens scores are interpretive and contextual, not predictive guarantees
This service provide provides diagnosis and guidance, not implementation
Facilitation, execution, and consumer recruitment are not included
Optional reassessment is available after changes are made, e.g., after benchmarking the score, conduct a retest to gauge improvements.
Why Voxelle?
Voxelle’s lenses are designed to surface how emerging audiences interpret meaning, not just what they say they want. The Z-Lens reflects how GenZ evaluates authenticity, power, credibility – and why well intentioned efforts often miss the mark with them.