Our Story
Begins with decades of experience in top research firms and Ivy-league institutions, and an enduring belief in the power of human understanding. We work with brands, nonprofits, and institutions at moments that matter – defining a value proposition, finding renewed relevance, or reaching an audience they know is important, but don't yet fully understand. Our research goes beyond data to the human context behind it: the values, the tensions, and the unmet needs that tell you not just what people do, but why it matters.
Meet the Team
Founder & Chief Strategy Officer
Stacy is a strategic advisor who translates consumer insight into commercial growth. For over 15+ years she has partnered with Fortune 500 companies and emerging brands to launch products that win, reposition brands that matter, and de-risk innovation through deep consumer understanding. Formerly Managing Director at Firefly/Kantar and AVP of Qualitative at Morning Consult, Stacy leads projects across health and wellness, CPG, financial services, food and beverage, and lifestyle, delivering strategic insights that inform innovation, market positioning, and go-to-market strategies. She holds an MA from the University of Pennsylvania in Applied Positive Psychology, a BA from Anna Maria College in Psychology and Communications, is a two-time author and a RIVA-certified Focus Group Moderator.
Stacy Graiko
Senior Vice President, Research
Julie is a seasoned consumer insights consultant with experience across personal care, beauty, food, and automotive. She brings deep strategic expertise and a passion for helping brands connect meaningfully with consumers. Her work is grounded in cultural insight, empathy, and real-world impact. Julie holds a PhD from Columbia University in American History, with a focus on women and consumerism during the Progressive Era–a foundation that informs her unique approach to decoding the behaviors, motivations, and values of modern consumers. She is a RIVA-certified Focus Group Moderator.
Julie Altman
Nina Kamineni
GenZ Facilitator / Analyst
Passionate about building bridges between brands and younger consumers, Nina spots trends, sparks conversations, and creates strategies that move the needle with GenZ. With her team of GenZers, she conducts Z-Lens audits, crafts playbooks, and is the final stamp of approval on recommendations to clients. Her background in event planning, leadership, and multilingual communication brings creativity and precision to the team, and she is our go-to for amplifying Voxelle’s brand on campus and online. Nina is currently a junior at the University of Pennsylvania Wharton School studying Entrepreneurship and Innovation.
Our Partners…
The organizations we serve best align with our values. If you recognize yourself here, we’d love to explore how we might support your brand or organization in deeply connecting with emerging consumers.
On PurposeDoes your organization exist to solve a real human problem or meet a genuine human need?
Can you articulate your mission in a single sentence that is not about revenue?
Is technology a tool in service of your mission vs. a substitute for genuine relationship?
On ValuesAre your internal values visible in how you treat employees, not just how you market to customers?
When you've faced a tension between profit and purpose, can you point to a moment you chose purpose?
Do you measure success in ways that go beyond financial return, such as human growth metrics?
On Humans at the CenterDo you genuinely want to understand the people you serve, or just convert them?
Are you willing to hear uncomfortable truths about what your audience actually needs versus what you're currently offering?
Do you believe that deep human understanding is a strategic asset, not just a marketing function?
Are you thinking carefully about how you use AI in ways that enhance rather than replace human connection?