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Need to know where your product, service, message or campaign stands with women - and how to improve it? Our Femme Filter Diagnostic evaluates 5 dimensions of female consumer psychology and produces recommendations on where to focus next.
Femme Lens is:
Feelings
Enablement
Meaning
Memorability
Ease
The 5 dimensions connect female consumer psychology to business success. Our Lens measures all 5 and returns a score plus playbook.
What You Receive:
Diagnostic scoring (25-point system)
Dimension-level assessment
Identification of high impact gaps versus cosmetic weaknesses
Targeted improvement playbook focused on the weakest dimensions
Clear guard rails outlining what not to overcorrect
What You Provide:
The Pham lens audit is run against existing customer, signal and materials, such as:
Interview or focus group transcripts
Open-ended survey responses
Customer feedback or community data
Website, on boarding, or product language
Brand, positioning, or experience artifacts
No new research or participant recruitment is required.
When This is Most Useful:
This audit is especially valuable when teams:
Believe they understand women, but lack diagnostic clarity
Are targeting all women, but really need to focus on a specific micro segment
Are seeing disengagement, distrust, or muted resonance
Want to pressure test, messaging, positioning, or experience design
Need a shared framework for leadership or investors
Notable:
FemmeLens scores are interpretive and contextual, not predictive guarantees
This service provides diagnosis and guidance, not implementation
Facilitation, execution, and consumer recruitment are not included
An optional reassessment is available after changes are made, e.g., initial audit can be used as benchmark.
Why Voxelle?
Voxelle’s FEMMELens is designed to surface how meaning is interpreted, not just what customers say they want. The framework reflects lived experience, relational dynamics, and trust formation – helping organizations improve engagement without oversimplification and stereotypes.
Need to know where your product, service, message or campaign stands with women - and how to improve it? Our Femme Filter Diagnostic evaluates 5 dimensions of female consumer psychology and produces recommendations on where to focus next.
Femme Lens is:
Feelings
Enablement
Meaning
Memorability
Ease
The 5 dimensions connect female consumer psychology to business success. Our Lens measures all 5 and returns a score plus playbook.
What You Receive:
Diagnostic scoring (25-point system)
Dimension-level assessment
Identification of high impact gaps versus cosmetic weaknesses
Targeted improvement playbook focused on the weakest dimensions
Clear guard rails outlining what not to overcorrect
What You Provide:
The Pham lens audit is run against existing customer, signal and materials, such as:
Interview or focus group transcripts
Open-ended survey responses
Customer feedback or community data
Website, on boarding, or product language
Brand, positioning, or experience artifacts
No new research or participant recruitment is required.
When This is Most Useful:
This audit is especially valuable when teams:
Believe they understand women, but lack diagnostic clarity
Are targeting all women, but really need to focus on a specific micro segment
Are seeing disengagement, distrust, or muted resonance
Want to pressure test, messaging, positioning, or experience design
Need a shared framework for leadership or investors
Notable:
FemmeLens scores are interpretive and contextual, not predictive guarantees
This service provides diagnosis and guidance, not implementation
Facilitation, execution, and consumer recruitment are not included
An optional reassessment is available after changes are made, e.g., initial audit can be used as benchmark.
Why Voxelle?
Voxelle’s FEMMELens is designed to surface how meaning is interpreted, not just what customers say they want. The framework reflects lived experience, relational dynamics, and trust formation – helping organizations improve engagement without oversimplification and stereotypes.