Why Financial Brands Need to Stop Treating Women Like “Men with Purses”
Women control about one‑third of all retail financial assets in the U.S. and EU. That share is projected to rise to 40–45% by 2030. Globally, women control ≈ US$60 trillion in AUM.
Designing for a Mixed-Race Future: What Gen Z and Gen Alpha Are Teaching Us
By 2050, mixed-race will be America’s fastest-growing demographic, but most brands are still designing against checkboxes - missing the consumers who’ve never fit in one.